Band 7-9 Vocab
Strategic Planning (noun): the process of defining an organization's strategy and making decisions on allocating its resources.
Example Sentence: The success of the company is attributed to its effective strategic planning.
Market Research (noun): the action or activity of gathering information about consumers' needs and preferences in a particular market.
Example Sentence: Before launching the new product, the company conducted extensive market research.
Supply Chain (noun): the sequence of processes involved in the production and distribution of a commodity.
Example Sentence: Optimizing the supply chain is essential for reducing costs and improving efficiency.
Sustainability (noun): the practice of using resources in a way that ensures their availability for future generations.
Example Sentence: Many businesses are adopting sustainable practices to minimize their environmental impact.
Diversification (noun): the process of expanding a company's business activities into new markets or products.
Example Sentence: Diversification can help businesses manage risks and explore new opportunities.
Merger (noun): the combining of two or more companies into a single entity.
Example Sentence: The merger of the two tech companies resulted in a stronger market presence.
Leadership (noun): the action of leading a group of people or an organization.
Example Sentence: Effective leadership is crucial for guiding a business towards success.
Innovation (noun): the introduction of new ideas, methods, or products.
Example Sentence: The company encourages a culture of innovation to stay ahead in the competitive market.
IELTS Sample Answer
Question: Discuss the impact of technological innovation on modern businesses. How does technology influence strategy and operations?
Technological innovation has significantly transformed the landscape of modern businesses, influencing both their strategies and operations. One of the key impacts is the integration of advanced technologies into various aspects of business processes. Companies now leverage technology for efficient data management, automation of routine tasks, and enhanced communication.
In terms of strategy, businesses are compelled to adapt to the rapid pace of technological change. Strategic planning now often includes considerations for digital transformation, cybersecurity, and harnessing emerging technologies to gain a competitive edge. Moreover, technology has opened new avenues for market expansion and diversification, allowing businesses to reach global audiences.
Innovation in supply chain management is another noteworthy aspect. Businesses utilize technology to streamline the supply chain, monitor inventory in real-time, and enhance overall operational efficiency. This not only reduces costs but also contributes to sustainability efforts by minimizing waste.
Overall, the integration of technology has become integral to the success of modern businesses, shaping their strategies, and revolutionizing the way they operate in an ever-evolving market.